Chinese journalist Colin Wu shared insights from AC Capital expert Armonio on the recent surge in popularity of meme coins.

According to Armonio, the rise of meme coins can be attributed to the concept of information dissemination, which consists of information contamination and information immunity. This principle also applies to the hype surrounding meme coins.

Armonio highlights that meme coins have become a unique phenomenon in the attention economy of the web3 era, where attention is directly linked to financial value. The fusion of capital and attention gives rise to meme tokens. Factors such as the wealth effect, the influence of key opinion leaders (KOLs), distribution channels, and the consistency of information content play crucial roles in the success of meme coins.

The report specifically focuses on the Book of Meme (BOME) token phenomenon, which is backed by influencers who are also artists. While these artists may not be widely recognized, they have a dedicated follower base that sets them apart.

Armonio emphasizes that in the realm of memes, where attention is paramount, the phenomenon of attention translating into investment gains traction. For instance, the BOME community’s support has contributed to the appreciation of the SMOWL community.

The article simplifies the frenzy surrounding meme coins to information pressure. The key to spreading information effectively is to ensure that the rate of infection surpasses the rate of immunity. As long as more individuals become “infected” with trendy information compared to those who recover, the following for popular information grows, leading to wider dissemination.

Despite the correction in the primary cryptocurrency market, several altcoins, particularly meme tokens, are witnessing steady growth. CoinGecko reports that the total market capitalization of meme coins has surged to nearly $50 billion, with Dogwifhat (WIF), Bonk (BONK), and BOME emerging as the most talked-about meme coins.