Upland Launches Third Year of NFL Player Collections in Partnership with NFLPA

Upland, the leading web3 metaverse SuperApp, has teamed up with the NFL Players Association (NFLPA) through OneTeam Partners to bring fans its third year of officially licensed NFL player collections.

Partnership Details
In collaboration with the NFLPA gaming arm, OneTeam Partners, Upland has introduced new NFLPA Bundle types, such as the Mixed Essentials Bundle, Team Essentials Bundle, and Pass Bundles for the 2023-2024 season.

What to Expect
The upcoming Upland experience will feature gamified digital collectibles of NFL players, community activities to enhance user fan scores, and community-created shops celebrating past seasons in collaboration with the NFLPA. These digital bundles will include season-specific collections to deepen the web3 experience and strengthen the bond between fans and players.

Engaging Fan Experiences
Users can collect digital memorabilia of NFL players through gamified competitions that elevate their fan scores. This allows fans to own memorable moments, iconic performances, and virtual stadium visits within the metaverse.

Quote from the Co-CEO
Idan Zuckerman, Co-CEO of Upland, expressed excitement about the engaging digital fan experiences provided by NFLPA Legits in Upland. The success of these digital collectibles in the Upland community over the past two seasons showcases the partnership’s positive impact on football fans.

Attracting Sports Enthusiasts
Through its partnership with NFL Players Inc., NFLPA represents over 2,000 active players in the US. By leveraging OneTeam Partners, NFLPA manages the commercial interests of more than 10,000 athletes across various sports. The Upland immersive experience offers sports enthusiasts the opportunity to engage in events, contests, and challenges in the metaverse, attracting millions of fans to the space.

Access the Experience
The 2023-2024 Upland season is available on Google Play, App Stores, and the web, welcoming fans worldwide to join in the digital football experience.

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