Upland, a blockchain-based real estate collecting and trading game, has recently raised an additional $7 million in its Series A funding round. This investment is led by EOS Network Ventures, marking their entry into the world of crypto gaming.

Expanding the Upland Metaverse
The fresh capital injection from EOS, along with existing investors C3 Venture Capital and Animoca Brands, will be used to expand the Upland game. Upland allows players to buy and sell digital versions of real-world properties on a virtual map. This funding extension follows the initial $18 million Series A round in 2021.

Enhancing Gameplay and Marketing Strategy
In addition to enriching gameplay, Upland aims to strengthen its marketing strategy to increase exposure and attract more players. Plans are underway to provide tools for external developers to introduce new features and extensions.

Exciting Developments Ahead
One of the upcoming developments is Upland’s plan to introduce an Ethereum token called “Sparklet” linked to its current in-game utility token. This initiative could have significant implications for Upland’s presence in the broader crypto market.

Building on the EOS Network
Despite EOS’s declining popularity, Upland’s decision to build its platform on the EOS network was based on the blockchain’s technical capabilities. Upland can mint 80 NFTs per second due to EOS’s features, making it a suitable choice for the project.

Future Prospects with EOS Network Ventures
EOS Network Ventures’ involvement in Upland’s Series A extension indicates their confidence in Upland’s vision and technical capabilities. This partnership suggests potential for growth and ecosystem development.

Expanding Utility Token onto Ethereum Blockchain
The recent funding will not only enhance Upland’s in-game experience but also expand its utility token, Spark, onto the Ethereum blockchain as Sparklet. This strategic move aims to increase Upland’s visibility in the market and attract more users to its ecosystem.

Collaboration with NFL Players Association
Upland has partnered with the NFL Players Association to introduce new NFLPA Bundle types, offering gamified digital collectibles of NFL players and community activities. This collaboration promises an exciting experience for users in the upcoming Upland season.

The Future of Blockchain Gaming
Industry experts foresee blockchain technology playing a significant role in the gaming industry. With the integration of NFTs and blockchain technology in games like “Battle of Three Kingdoms,” the future of blockchain gaming looks promising.

Asia’s Growing Role in Web3 Games
Asia is becoming a key player in the adoption of web3 games and blockchain technology. Popular blockchain games like Axie Infinity in Southeast Asia and STEPN in Japan are gaining traction, indicating a growing market for blockchain gaming in the region.

As the blockchain gaming industry continues to evolve, Upland’s strategic decisions and partnerships position it well for future growth and success in the competitive landscape.

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