Tether Invests in Juventus Football Club, Expanding Beyond Digital Payments

Stablecoin issuer Tether has acquired a minority stake in Italian football giant Juventus FC, marking the company’s expansion beyond digital payments, Bitcoin, and AI. The investment aims to diversify Tether’s portfolio and integrate digital assets into everyday life through sports.

According to a press statement, the investment aligns with Tether’s strategic vision to merge new technologies, such as digital assets, AI, and biotech, with the well-established sports industry to drive global change.

Aligned with our strategic investment in Juve, Tether will be a pioneer in merging new technologies, such as digital assets, AI, and biotech, with the well-established sports industry to drive change globally.

Last year, Tether became the sole kit sponsor for FC Lugano through its Plan ₿ in collaboration with the Swiss city. The company plans to explore innovative collaborations and potentially revolutionize the global sports landscape.

Crypto Firms Target the Global Sports Industry

Crypto firms have increasingly targeted the multi-billion-dollar global sports industry to introduce digital assets to millions of fans worldwide. The exodus of betting sponsors, particularly among European football clubs, has created an opportunity for crypto businesses to expand their reach and attract new user bases.

Crypto partnerships are not limited to football institutions. Racing franchises have also been a hotbed for digital asset partnerships. For instance, Coinbase recently sealed a Formula 1 sponsorship deal with Aston Martin, funded with Circle’s stablecoin USDC.

Tips for Crypto Investors:

• Keep an eye on crypto firms expanding into the global sports industry.
• Understand the potential for digital assets to be integrated into everyday life through sports.
• Monitor partnerships between crypto companies and sports institutions.

Stay up-to-date with the latest news on cryptocurrencies, investing, and finance on Global Crypto News.

Post Views: 3