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Tether, a leading stablecoin issuer with a market value exceeding $144 billion, is reportedly expanding its investment portfolio by acquiring a 30% stake in the Italian media company Be Water. This move highlights Tether’s growing interest in diversifying beyond the cryptocurrency industry.

Tether’s Alleged Investment in Be Water

According to sources familiar with the matter, the stablecoin firm has agreed to purchase a minority stake in Be Water, a Rome-based media company founded by financier and writer Guido Brera in 2021. While the deal has not been officially announced, insiders have hinted at its potential confirmation in the near future. Representatives from both Tether and Be Water have declined to comment on the matter at this time.

Who Is Be Water?

Be Water is a media company with a diverse portfolio. It owns Chora Media, a podcast production firm; Will Media, an Instagram-based content company; and Be Water Film, a distribution and production company. The firm gained attention during its debut at the Cannes Film Festival last year, collaborating with prominent figures in the Italian film industry, including screenwriter Stefano Bises and actor Alessandro Borghi.

Tether’s Expanding Portfolio

If the deal proceeds, Be Water will join Tether’s growing list of investments in multimedia companies. In December 2024, Tether invested $775 million in video-sharing platform Rumble. Recently, the stablecoin issuer announced its partnership with Rumble to develop a digital wallet aimed at supporting creator funding.

Beyond multimedia ventures, Tether’s investment portfolio spans various industries, including Bitcoin mining and commodity trading. As of now, Tether’s flagship stablecoin, USDT, boasts a market cap of over $144 billion with a daily trading volume of $23.8 billion.

Plans for Further Expansion

Reports from last month suggest that Tether plans to utilize its $7 billion in excess reserves to invest in companies outside the crypto space. This strategic move underscores the company’s intention to diversify its holdings and adapt to evolving market dynamics.

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