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Telegram: Beyond Chatting to Crypto Ecosystem
Telegram is evolving from a simple chat app into a bustling crypto ecosystem, complete with its own chain, games, and engaged audience. With nearly a billion users, Telegram’s endorsement of The Open Network (TON) as its official web3 infrastructure has led to a surge of blockchain-based mini-apps on the platform, offering engaging and rewarding experiences for users.
The Rise of TON Clicker Games
TON clicker games have gained significant traction within Telegram. Notcoin has amassed a community of 35 million, Hamster Kombat is gearing up to list its token, and BANANA reached five million users in just three weeks. This rapid growth highlights the potent mix of large user bases and incentive-driven gameplay.
How TON Engages Players
Hamster Kombat, for instance, has attracted over 150 million players who complete tasks to earn in-game currency. The game’s simple yet engaging concept involves tapping the screen to earn in-game coins, which can be invested in a fictional hamster-operated crypto exchange. Daily combos and rewards for inviting friends create a compelling cycle of engagement and social interaction.
Six months after its release, Notcoin introduced its in-game token to real-world exchanges, allowing dedicated players to earn several hundred dollars for their efforts.
Addressing Industry Challenges
TON games have seen substantial growth, with the coin’s market value increasing significantly. According to various sources, ecosystem activity began to rise sharply in late February, with the total value locked (TVL) doubling between April and May, and then again from May to July.
This growth comes at a crucial time for the gaming industry, which has experienced declining returns despite accounting for nearly half of global gaming revenue. The costs of acquiring new users are also rising. TON offers solutions by leveraging Telegram’s vast user base, reducing user acquisition costs and providing valuable on-chain information for remarketing and community-building.
Platforms like CARV are enhancing this model by developing modular data layers that allow players to own, control, and monetize their gaming data. This synergy between accessible gaming platforms and user-centric data solutions points to a future where gamers not only play and earn but also own their digital footprint.
Telegram’s Gaming Revolution
Blockchain technology is transforming the concept of a gaming platform, with Telegram and TON leading the charge. Telegram’s mini-apps keep users engaged with seamless authorization, integrated crypto and fiat payments, and tailored push notifications.
If current momentum continues, industry insiders are drawing comparisons to Facebook in 2008 and WeChat in 2018—ecosystems on the brink of explosive growth. Investors share this optimism. In August, partnerships and funding initiatives highlighted the growing interest in Telegram’s gaming ecosystem.
Despite the impressive onboarding figures and multimillion-dollar games, there is still room for growth. Telegram has about 900 million monthly active users, while TON counts around six million monthly active wallets, indicating a significant gap ripe for exploitation. The platform is taking steps to encourage adoption, such as introducing Telegram Stars for in-app purchases and wallet functionality for crypto transactions.
Some may view the clicker game trend with skepticism, but there’s more than meets the eye. This convergence of social media, gaming, and finance is creating new paradigms of user engagement and value creation. The lines between crypto, gaming, and platforms are not just blurring—they’re disappearing, with players taking an active role in this evolving landscape.
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Leo Li is the chief growth officer of CARV, overseeing operations, strategy, and outreach. At CARV, he manages 800 gaming partners and 11 million users, ensuring seamless integration of CARV’s tools for user acquisition and management. Before CARV, Leo held key roles at Electronic Arts, Garena, and Tencent, working on popular titles like FIFA Online and Apex Legends Mobile.
