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In a recent interview, Naz Ventura, the founder of TapSwap, discussed the game’s plans to ensure long-term sustainability. Telegram clicker games have gained significant attention with the launch of Notcoin, which revived play-to-earn mechanics in Web3 games. These simple games offer an engaging way to earn digital assets through minimal interaction, often just by tapping a button on the screen. This led to the rise of tap-to-earn.
The success of Notcoin led to a surge of similar games, attracting millions of users with the promise of generating income via simple click mining, lucrative referral systems, and promising airdrops. However, as more titles entered the scene, concerns about long-term sustainability emerged.
Critics argue that the simplicity of these games, while accessible, might also lead to their downfall. Without more complex and engaging gameplay mechanics or real-world utility, the value of these games and their respective tokens could diminish quickly.
Historical precedents set by earlier blockchain gaming models, such as play-to-earn networks like Decentraland and Axie Infinity, showcase this worrying trend. These games once dominated the crypto gaming landscape but have since seen a drastic drop in popularity and token value.
“In Web3, trends are constantly evolving, and clicker games have been one of the hottest recent ones. But naturally, something new will eventually emerge.”
TapSwap is one of the largest mini-games on Telegram, having amassed almost 60 million users in just over four months since its launch. However, the project is already working on sustainability by introducing more features and a new economic model.
A New Economic Model
The game currently generates revenue through direct channels, such as selling in-game assets like boosts and powerups, and secondary channels, by displaying ads and selling traffic. According to Ventura, all the revenue generated is reinvested into the platform.
The project plans to introduce a new profit-sharing model, where users contribute some of their earnings to support the platform. Ventura called it the “Win-Win Monetization” model and said it is expected to sustain the platform’s long-term growth.
“We’re crafting a model that guarantees consistent income for users, stable revenue for the project, and increased demand, utilization, and value for our token. This model taps into the AI niche.”
Ventura also disclosed ongoing discussions with several tier-one exchanges and key industry players, aiming to align TapSwap’s business model with broader market opportunities. These partnerships are expected to increase the project’s visibility.
“We are also focused on developing infrastructure projects within the TON blockchain, which will play a significant role in our expansion efforts and help us onboard more users into the Web3 ecosystem.”
Sustainable Tokenomics
The TapSwap community is awaiting the airdrop for the project’s native TAPS token, scheduled for the third quarter of 2024. The game has yet to unveil its tokenomics, which will dictate how TAPS will be allocated. Ventura explained that the tokenomics are designed to ensure a “balanced and sustainable” in-game economy.
Without going into specifics, he emphasized the importance of their reinvestment strategy, which is a cornerstone of their approach. This strategy is vital for maintaining the token’s value and ensuring ongoing demand, supporting the long-term growth and stability of the platform.
“The primary focus is on ensuring that the token has real utility and value within the TapSwap ecosystem.”
Ventura acknowledged the difficulties of retaining users after an airdrop for new projects but added that TapSwap aims to deliver continuous value to its players and plans to keep the community engaged.
“We are developing new features and partnerships that will provide additional utility for our token, making it more attractive for users to stay invested in the platform. By fostering a strong, engaged community, we believe we can sustain user interest and loyalty over the long term.”
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