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Even as Bitcoin remains in a tight trading range, Strategy continues its unwavering commitment to the cryptocurrency. The company recently announced the purchase of 245 additional Bitcoin at an average price of $105,856 per BTC, bringing its total holdings to 592,345 BTC — a bold, multibillion-dollar investment in the future of digital assets.

Strategy Increases Bitcoin Holdings

According to a filing with the U.S. Securities and Exchange Commission on June 23, Strategy’s latest acquisition brings its total Bitcoin holdings to an estimated value of $60 billion at current market prices. This solidifies its position as the largest corporate holder of Bitcoin globally.

The Tysons Corner, Virginia-based company spent $26 million on the latest purchase, paying a premium compared to its cumulative average acquisition price of $70,681 per Bitcoin. The transaction was funded through proceeds from its ongoing at-the-market offerings of preferred stock.

Key Metrics of Strategy’s Bitcoin Investments

  • Total holdings: 592,345 BTC
  • Total investment: ~$41.87 billion
  • Cumulative average price: ~$70,681 per BTC
  • Recent purchase: 245 BTC at ~$105,856 per BTC
  • Year-to-date BTC yield (2025): 19.2%

These figures highlight the company’s strategic approach to Bitcoin, viewing it as a superior reserve asset in an evolving financial landscape.

Bitcoin as a Strategic Reserve Asset

Strategy’s continuous accumulation reflects its belief in Bitcoin’s potential as a long-term store of value. With global inflation concerns and monetary policy uncertainties, Bitcoin’s programmatic scarcity and 24/7 liquidity make it an attractive alternative to traditional reserve assets.

“Bitcoin offers long-term monetary integrity unmatched by fiat currencies or traditional assets.” – Strategy Executives

The company’s 19.2% year-to-date Bitcoin yield in 2025 has further reinforced its confidence in this strategy. This approach is now being adopted by other corporations worldwide.

Global Adoption of Bitcoin-First Treasury Models

Strategy’s success has inspired companies across the globe to incorporate Bitcoin into their corporate treasury strategies. For instance, Japan-based Metaplanet has accumulated 11,111 BTC since its adoption of a Bitcoin-first treasury policy in 2024. The company recently added 1,111 BTC to its holdings, positioning itself as a significant player in the cryptocurrency space.

Metaplanet executives view this strategy as a way to maximize long-term shareholder value while reducing exposure to the weakening yen. They explicitly credit Strategy’s success as a blueprint for their approach.

Other Notable Corporate Moves

  • In South Korea, Parataxis raised $18 million to launch a Bitcoin treasury vehicle on the KOSDAQ exchange.
  • In the United States, KindlyMD is pursuing a merger with Nakamoto Holdings to pivot toward a Bitcoin-focused treasury operation.

These developments signal a growing institutional consensus that corporate treasuries need exposure to cryptocurrencies, particularly Bitcoin, as global debt markets experience increased volatility.

The adoption of Bitcoin-first treasury models underscores the growing recognition of cryptocurrencies as a viable financial strategy for corporations seeking to hedge against economic uncertainties and embrace digital innovation.

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