TON Blockchain, Mocaverse, and the MOCA Foundation have announced a strategic partnership targeting a user base exceeding 1.6 billion.

In an announcement on Monday, Animoca Brands revealed that this initiative aims to drive growth and crypto adoption within the Mocaverse and TON Blockchain ecosystems. The collaboration will focus on integrating MOCA Coin (MOCA) and Toncoin into their strategic plans.

TON Blockchain and Mocaverse Eye 1.6 Billion User Base

Mocaverse, a consumer network project backed by gaming and investment firm Animoca Brands, and TON Blockchain, a cryptocurrency network supported by Telegram, are collaborating to establish an “identity and reputation-based consumer network.”

According to Yat Siu, executive chairman and co-founder of Animoca Brands, this partnership aligns with their shared mission of promoting Web3 adoption and digital property rights. Siu emphasized that this collaboration could significantly enhance user adoption for both Mocaverse and TON Blockchain.

“The unique partnership between Telegram and the TON Foundation and the collaboration revealed today provide an opportunity to bring Moca ID and the Realm Network SDK to Telegram’s 900 million users, which we believe could exponentially magnify all our respective network effects,” he commented.

With Telegram’s 900 million users and Mocaverse’s 700 million addressable users, the total addressable market is over 1.6 billion. Mocaverse includes a portfolio of over 450 companies within the Moca Network and Animoca Brands’ ecosystem.

Initiatives to Include Games, Hackathons, Accelerator Programs

TON and the MOCA Foundation plan to utilize go-to-market strategies and native token resources to achieve their partnership goals. They will integrate Moca ID on TON Blockchain and within its ecosystem, as well as TON Society ID for improved interoperability.

Additional plans involve leveraging Mocaverse’s interoperable SDK product and Telegram’s Mini App Platform, recently introduced by Telegram CEO Pavel Durov. Key areas of focus for user onboarding include social casual gaming, sports, and IP experiences. The partners will also launch co-branded hackathons and an accelerator program.

Telegram-based tap-to-earn projects like Notcoin and Hamster Kombat have recently gained significant attention in the crypto market.

MOCA and TON Incentive Program

As part of the strategic partnership, MOCA Foundation and TON Foundation have agreed on a token swap for MOCA and TON. The agreement establishes a steering committee to manage a $20 million fund aimed at incentivizing developers and users. This will include joint airdrops utilizing TON’s The Open League and Moca Network’s PointFi.

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