Basic Attention

The Basic Attention Token (BAT) is an open-source, decentralized ad exchange platform constructed on the Ethereum platform. The token had its initial coin offering on May 31, 2017, raising around $35M USD in under 30 seconds. BAT's primary goal is to rectify issues in digital advertising by creating a more transparent and fraud-free environment.

BAT functions by having advertisers pay website publishers in BAT for users' attention. The token is designed to correctly value and price user attention within the platform. The Basic Attention Token consists of various components such as attention measurement systems, analytics dashboards, and machine learning algorithms.

Integration of BAT

Integrating BAT into a host application involves implementing BAT Ads - a system that matches and displays ads to users based on locally stored data. Ad targeting is performed entirely on-device, eliminating the need for third-party tracking. The primary focus of BAT is the Brave browser - an open-source, privacy-centered browser designed to block trackers and malware while using blockchain technology to anonymously track user attention.

User Privacy and Team Behind BAT

User engagement with digital content like advertisements is logged through Brave with assurance from the creators that all private data and tracking information remains anonymous and secure on the user's device. Established in 2016, the team behind Basic Attention Token includes Brendan Eich (creator of JavaScript and co-founder of Mozilla), Brian Bondy (lead developer and co-founder of Brave), and Scott Locklin (senior engineer and co-founder of Kerf Software).

The team also developed the Brave browser which measures user attention while rewarding publishers accordingly.

In conclusion, BAT offers a unique solution for digital advertising problems by ensuring transparency, security, privacy, while accurately valuing user engagement. For more insights into cryptocurrency developments, continue exploring Global Crypto News.