Nexo Partners with Acapulco Tennis Open to Strengthen Latin American Presence

Nexo, a leading digital assets wealth platform with over $11 billion in assets under management, has announced a major partnership with the prestigious Acapulco Tennis Open. This collaboration makes Nexo the official partner of the tournament, solidifying the company’s presence in Latin America.

Strengthening Nexo’s Footprint in Latin America

The partnership with the Abierto Mexicano Telcel presentado por HSBC comes ahead of the Telcel and HSBC-sponsored tennis tournament, scheduled to take place from February 24 to March 1, 2025. The event will feature top tennis stars, including Alexander Zverev, Casper Ruud, and Tommy Paul, competing in the 32nd edition of the tournament at the Arena GNP Seguros in Acapulco.

Crypto’s Growing Presence in Elite Sports

This move marks a significant step for Nexo, as cryptocurrency continues to make its mark in elite sports, including basketball, Formula 1, and the NFL. Nexo’s sponsorship places it alongside other high-profile deals, further integrating crypto into global sports events.

“This sponsorship is a testament to Nexo’s core belief that wealth creation, like championship success, requires foresight, commitment, and strategic execution,” said Kosta Kantchev, Nexo co-founder and executive chairman. “The same attributes that define great tennis players—discipline, long-term thinking, and resilience—are at the heart of Nexo’s offerings.”

Key Developments in Nexo’s 2025 Roadmap

This partnership aligns with Nexo’s 2025 roadmap, marking one of the first major deals since the platform’s rebrand in November 2024. Key aspects of the roadmap include:

  • Expanded access to the Nexo card
  • Cross-border transfers
  • AI-driven innovations

About Nexo

Nexo, launched in 2018 after a private sale, has grown to over $11 billion in assets under management and handled more than $320 billion in transactions. Its product suite includes crypto-backed loans, USD accounts, and crypto cards.

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