Cronos (cro) 
Nansen, a leading blockchain analytics platform, has unveiled a new loyalty program aimed at rewarding user engagement across its ecosystem. The initiative, called Nansen Points, officially launched on Tuesday, June 17, 2025, and is designed to incentivize participation through a variety of actions, including onboarding, subscriptions, staking, and referrals.
What Is Nansen Points?
Nansen Points is the platform’s loyalty program that allows users to accumulate points based on their activity. With the debut of “Season 1,” participants can start earning points that can be redeemed for rewards through Nansen and its select partners, such as Bybit, Delphi Digital, Velo, and KAST. The program is structured to roll out in multiple seasons, with each season offering new rewards and opportunities for engagement.
Available Rewards and Benefits
Users participating in the program can unlock a variety of perks, including:
- Discounts on Nansen services
- Permissionless rewards
- Early access to new platform features
- Exclusive partner rewards
- Priority entry into the Nansen Alpha community
These benefits are tailored to reward active and engaged users, fostering a more meaningful connection between Nansen and its community.
Fostering Genuine Participation
According to Nansen CEO Alex Svanevik, the program is designed to focus on authentic user engagement rather than incentivizing superficial interactions. Svanevik emphasized that the platform aims to build a long-term loyalty initiative that evolves with its community.
“We believe the best loyalty programs reward genuine participation, not quick clicks. Nansen Points is built around that principle—each season brings new rewards and perks for users who subscribe, stake, and refer others into the Nansen ecosystem. We’re not chasing short-term hype. Instead, we’re focused on building a program that evolves across multiple seasons, alongside the people who are truly invested in what we’re creating.”
Partnership with Bybit and Other Key Collaborators
Among its notable partners is Bybit, a popular cryptocurrency exchange. Bybit’s Co-founder and CEO Ben Zhou highlighted the value of this collaboration, stating that the partnership aligns with Bybit’s strategy to provide more than just rewards to its users.
“Bybit is committed to elevating the experience of our most sophisticated traders. We’re thrilled to partner with Nansen to deliver not just rewards—but real, professional-grade advantages that matter.”
Other partners, including Delphi Digital, Velo, and KAST, further enhance the program’s appeal by offering unique rewards and opportunities to Nansen users.
Why This Matters
The introduction of Nansen Points demonstrates the platform’s commitment to creating a more engaged and loyal user base. By rewarding meaningful activity and fostering long-term relationships with its community, Nansen is setting a benchmark for loyalty programs in the cryptocurrency and blockchain analytics space. For users interested in maximizing their experience, this program offers a straightforward way to gain additional value while staying active within the ecosystem.
As the program progresses through multiple seasons, users can expect a continuous stream of new perks and features, making it an appealing option for both beginners and experienced crypto enthusiasts.
