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Metaplanet has expanded its Bitcoin treasury with the addition of 150 BTC at an average price of ¥12.57 million ($80,000) per BTC, amounting to a total investment of ¥1.886 billion ($12.1 million).

According to the company’s official statement on March 24, this brings Metaplanet’s total Bitcoin holdings to 3,350 BTC. These were acquired at an overall cost of ¥42.22 billion ($270 million), with an average purchase price of ¥12.60 million ($80,200) per BTC. Since adopting Bitcoin as a core business strategy, Metaplanet has rapidly scaled its holdings, making it the largest corporate Bitcoin holder in Asia.

Financing Strategy Behind Bitcoin Acquisitions

Metaplanet has employed a strategic approach to fund its Bitcoin purchases. The company leveraged stock acquisition rights through EVO FUND and issued zero-coupon bonds to finance its acquisitions. In March alone, Metaplanet successfully redeemed ¥2 billion ($12.8 million) in bonds ahead of schedule and raised an additional ¥2 billion ($12.8 million) through a new bond issuance. This approach has allowed the company to secure funds for Bitcoin purchases without incurring interest-bearing debt.

Tracking Bitcoin Yield and Market Performance

A critical metric used by Metaplanet to evaluate its Bitcoin strategy is the BTC Yield, which measures the percentage increase in Bitcoin holdings relative to fully diluted shares. In Q4 2024, the company reported an impressive 309.8% rise in BTC Yield. For Q1 2025, this figure has already reached 68.3%.

Since initiating its Bitcoin accumulation in April 2024, Metaplanet’s stock price has surged by over 3,000%, reflecting strong investor confidence in its strategy. This growth underscores the market’s positive reception of the company’s commitment to Bitcoin.

Formation of New Advisory Board

In related developments, Metaplanet announced on March 21 the establishment of a new advisory board, appointing Eric Trump as its first member. Trump, recognized for his background in real estate and finance, is expected to provide strategic insights to support Metaplanet’s mission of becoming a leading Bitcoin Treasury Company.

Metaplanet’s CEO, Simon Gerovich, emphasized that the advisory board will feature prominent voices and thought leaders dedicated to advancing Bitcoin adoption. While specific details of Trump’s role remain undisclosed, the company described his appointment as part of a broader initiative to attract top-tier advisory talent.

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