Méliuz, a publicly traded fintech company based in Brazil, has filed for regulatory approval to raise $26.4 million, which it plans to use for purchasing Bitcoin. This strategic move highlights the growing trend of companies incorporating cryptocurrencies into their financial operations.

Méliuz’s Ambitious Fundraising Plan

The company has proposed an offering of 17,006,803 common shares to generate 150 million reais, equivalent to approximately $26.4 million. According to a securities filing submitted on Friday, the pricing for the offering is scheduled for June 12, 2025. Notably, Méliuz stated that the fundraising target could potentially be expanded by up to 200% if necessary.

This initiative follows Méliuz’s recent announcement that it had invested $28.4 million in Bitcoin, marking a significant step in its journey toward becoming a Bitcoin treasury-focused company. The decision to raise additional funds reflects the company’s commitment to strengthening its cryptocurrency holdings.

Building a Bitcoin Treasury

Executive Chairman of Méliuz, Israel Salmen, shared that the company’s recent purchase of 274.52 BTC increased its total holdings to 320.3 BTC. Méliuz first entered the Bitcoin market with a purchase of 45.73 BTC in March 2025, acquiring the cryptocurrency at an average price of $101,703 per Bitcoin.

“Historic day! Our shareholders have approved, by a wide majority, the transformation of Méliuz into the first Bitcoin Treasury Company listed in Brazil,” Salmen commented.

Such moves by Méliuz reflect a broader adoption trend within the corporate sector, where publicly traded companies are leveraging Bitcoin as part of their financial strategies.

Corporate Bitcoin Adoption on the Rise

Méliuz is not alone in its efforts to integrate Bitcoin into its corporate strategy. Other companies have made headlines recently for similar initiatives:

  • GameStop: The video game retailer acquired 4,710 BTC for over $500 million, officially becoming a Bitcoin-focused company.
  • Trump Media: The company announced plans to raise $2.5 billion to purchase Bitcoin as part of its corporate strategy, securing $2.44 billion for this purpose.

These companies are following the lead of pioneers like MicroStrategy, which made its first Bitcoin purchase in August 2020 and has since become synonymous with corporate cryptocurrency adoption.

Implications for Investors

For investors interested in cryptocurrency, the increasing adoption of Bitcoin by publicly traded companies is a trend worth monitoring. Such moves not only validate Bitcoin’s role as a store of value but also signal its growing importance in corporate finance.

Key considerations for investors include:

  • Monitoring companies that are adopting Bitcoin treasury strategies.
  • Understanding the potential risks and rewards of investing in firms heavily tied to cryptocurrency performance.
  • Staying informed about regulatory developments that could impact corporate Bitcoin investments.

As more companies like Méliuz, GameStop, and Trump Media embrace Bitcoin, the cryptocurrency market continues to evolve, offering new opportunities and challenges for investors worldwide.

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