Maneki, a Solana cat-themed meme coin, has announced a sponsorship deal with English Football Club Sheffield United.

Maneki and Sheffield United Partnership

Solana-based Maneki and Sky Bet Championship team Sheffield United have unveiled the first-ever football shirt sponsorship featuring a meme coin. According to the public statement, MANEKI’s cat emblem will be displayed prominently on the Blades’ jerseys starting October 18.

This move will expose the Solana meme coin to over 32,000 fans at Bramall Lane, one of football’s oldest functioning stadiums, and hundreds of thousands of sports enthusiasts across England.

We’re proud to announce MANEKI as the Principal Partner and official shirt sponsor of Sheffield United for the 2024/25 season!

The MANEKI logo will feature prominently on the Blades’ iconic red and white shirts, starting tomorrow against Leeds United on Sky Sports Main Event.

Maneki’s Market Performance

Launched in mid-May, Maneki has over 73,000 holders, and its 8.88 billion token supply is valued at $65 million on the Solana blockchain. Despite the news of the Sheffield United partnership, the meme coin traded slightly downward, according to DEX Screener. However, price data showed MANEKI had surged over 67% in the past seven days.

Impact of the Partnership

Sheffield United’s agreement with the SOL meme coin comes as the English Football Association banned betting companies from team sponsorships. Crypto projects have moved to fill this gap, claiming marketing spots in one of the world’s largest sporting industries. Indeed, web3 firms and startups have invested a record $170 million on deals with Premier League and British clubs.

In a world where meme coins like Maneki quickly reach tens of millions in market cap and thousands of users in months, the crypto-PL sponsorship trend may experience sustained growth. As adoption increases, more Solana-based meme coins may also target promotional agreements with sports entities. Wintermute reported that meme coins comprised over 40% of Solana’s entire trading volume.

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