A new survey reveals that over half of American voters (56%) are more likely to support a presidential candidate knowledgeable about cryptocurrency.

Voter Interest in Cryptocurrency

The survey, conducted by Harris Poll and funded by Grayscale, gathered insights from over 1,800 likely voters. It found that 40% of voters now consider candidates’ positions on Bitcoin and other crypto assets, up from 34% in December 2023.

The survey indicates that cryptocurrency remains a nonpartisan issue. Among crypto owners, 45% view the Democratic Party as more favorable toward crypto, while 42% favor the Republican Party.

Surge in Crypto Interest

The report highlights a growing interest in cryptocurrency among voters, partly due to the launch of spot Bitcoin and Ethereum ETFs in the U.S. As of September 2024, nearly a third of voters (30%) stated that these ETFs have increased their interest in crypto investing. Nearly half (46%) expect to include crypto in their future investment portfolios, up from 40% in 2023.

The findings also show a significant interest in cryptocurrency among Hispanic and Black voters, with 63% and 68% expressing interest in Bitcoin, compared to only 35% of White voters. As the 2024 election approaches, candidates’ knowledge of crypto could be a defining factor for many voters.

Crypto Voters’ Political Preferences

Recent survey findings commissioned by Coinbase and conducted by Morning Consult reveal that the crypto community’s political preferences are more diverse than commonly perceived.

According to the poll released on September 30, crypto voters are evenly split in the 2024 presidential race, with 47% supporting Democratic nominee Vice President Kamala Harris and another 47% backing Republican candidate Donald Trump.

This election isn’t simply about which candidates win. It’s about if crypto wins. And that will be determined by the 52 million American crypto owners.

This data challenges the notion that crypto owners predominantly lean Republican or Libertarian. Despite Trump’s enthusiastic reception at this year’s Bitcoin Conference and his vocal support within the crypto space, the report suggests a more bipartisan landscape among crypto enthusiasts.

Coinbase emphasized that crypto voters are a key demographic in the upcoming election, countering media narratives that suggest a heavy Republican tilt.

Crypto Owners in Swing States

The report noted that many crypto owners live in swing states, with an estimated 6.5 million crypto owners residing in seven battleground states. This number significantly exceeds the vote differential in these states by more than 16 times during the 2020 election.

This concentration positions the crypto community as a crucial swing block that could influence the election outcome. Both campaigns seem to recognize the importance of the crypto vote. Trump has softened his previously critical stance on Bitcoin, while Harris has emphasized the need for U.S. leadership in blockchain and emerging technologies.

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