Lotte Group Partners with Arbitrum to Enhance AI-Driven Metaverse Platform

South Korean conglomerate Lotte Group has announced a strategic partnership with Arbitrum, an Ethereum layer 2 network, to enhance its artificial intelligence-driven metaverse platform, Lotte Caliverse. The collaboration was revealed at CES 2025 and aims to leverage Arbitrum’s blockchain technology to provide a seamless user experience within virtual worlds and gaming experiences.

Seamless User Experience with Arbitrum Technology

Steven Goldfeder, CEO of Arbitrum developer Offchain Labs, described Arbitrum’s blockchain as the “ideal home ground for Caliverse,” enabling “high-quality performance within virtual worlds and gaming experiences.” Goldfeder added that the Arbitrum technology stack will provide users with a seamless and consumer-friendly experience, setting “a new standard for Arbitrum-based interactions in virtual worlds.”

Lotte Caliverse Features and Partnerships

Lotte Caliverse, created in association with gaming industry giants like Epic Games, offers a metaverse platform and features experiences like:

  • Virtual shopping with real-world product deliveries
  • Immersive K-Pop and electronic music concerts with stars like NMIXX and DJ ALOK
  • Interactive gaming experiences, including the newly announced “Caliverse: Invasion”

The platform will feature brands from Lotte Group’s extensive portfolio, including Lotte Duty-Free, Lotte HiMart, and Lotte Cinema, alongside globally recognized names like Givenchy, MCM, L’Occitane, fresh, 7-Eleven, and the world-renowned electronic music festival, Tomorrowland.

Integration with Arbitrum and Crypto Payments

Caliverse initially went live in August last year and is already available for users to experience. The integration with Arbitrum will add crypto payments to the platform, enhancing the overall user experience.

Lotte Group’s Blockchain Initiatives and Arbitrum’s Web3 Gaming Presence

Lotte Group has a history of exploring blockchain technology, having initially revealed its metaverse development plans at CES 2023. The company has collaborated with Ethereum sidechain Polygon to expand its NFT initiatives.

Arbitrum has steadily solidified its position as a major player in the Web3 gaming space. The project has launched Captain Laserhawk: The G.A.M.E., a multiplayer shooter game that leverages blockchain to enable web3-based experiences. Arbitrum also unveiled a $215 million funding program to support game developers in a bid to advance the web3 gaming sector.

According to data, the Arbitrum blockchain currently hosts over 100 games, with the top games being CryptantCrab Prime, Zeeverse, and Overtime Markets.

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