Imaginary Ones, a web3 entertainment firm, has partnered with fashion brand HUGO to introduce a new customizable denim jacket integrated with web3 features. This special-edition item is part of HUGO’s denim-focused line, HUGO BLUE, aimed at engaging Gen-Z audiences through gaming and Metaverse platforms.

Details of the jacket were first shared with the Imaginary Ones community on Discord and X on March 12. Starting March 14, community members could book the physical jacket using Tether’s USDT. Impressively, all the jackets were reserved within an hour of launch.

The jacket comes with a DIY customization kit that includes five exclusive patches from HUGO and Imaginary Ones. An NFC tag beneath the HUGO flower patch provides access to a WebAR-powered experience. This allows fans to customize their digital wearables and share them on social platforms without needing a dedicated app.

Users can redeem the digital wearable for a unique Roblox skin, claimable via a secret bubble room within the game. In addition to the skin, users will also receive a matching helmet.

After customizing their web3 jacket and redeeming their Roblox skin, holders will receive $350 in Imaginary Ones’ native token, BUBBLE Coin. Furthermore, NFT holders in the Imaginary Ones community will get a bonus of 10-30% more BUBBLE Coin for each NFT they own.

“These elements allow us to surprise and engage our users in new and creative ways, opening up fresh avenues for interaction and personalization. We’re always looking for progressive brands eager to challenge the status quo alongside us. By collaborating with these like-minded partners, we can craft distinctive, memorable experiences that stand out in this space,”

Imaginary Ones CEO Clement Chia said.

Imaginary Ones has been active in the web3 gaming community, launching two web3 games, Bubble Rider and Bubble Rangers, in 2023. These games feature in-game NFTs and have been well received, with Bubble Rangers securing over 2 million downloads.

This latest development follows Imaginary Ones’ collaboration with Web3 venture capital firm Animoca Brands. The NFT project plans to leverage Animoca’s expertise and resources to strengthen its tokenomics and go-to-market strategy.

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