Hong Kong’s largest online broker, Futu Securities International, has launched crypto trading services, targeting retail investors with enticing rewards such as shares in Alibaba and Nvidia.

Futu Securities International is the first online broker in Hong Kong to provide crypto trading services to retail investors, reinforcing Hong Kong’s ambitions to become a global crypto hub.

Futu now allows its clients to trade Bitcoin and Ethereum directly on its platform using either Hong Kong or U.S. dollars. This move follows Futu’s recent securities license upgrade from the Securities and Futures Commission, which permits it to offer crypto-related services to both professional and retail clients.

Crypto Competition Intensifies in Hong Kong

As part of its promotional strategy, Futu is offering incentives to attract retail investors. Customers engaging in crypto trading on the platform can receive shares in Alibaba or Nvidia. Additionally, the company is eliminating commission fees on crypto transactions, making the offer even more appealing to potential users.

Although Futu isn’t the first to launch crypto trading in Hong Kong, it distinguishes itself by targeting retail investors. Tiger Brokers, its rival, also began offering crypto trading services in May but limited them to professional clients only.

“Futu’s entry into retail crypto trading highlights the growing competition and interest in the cryptocurrency market in Hong Kong.”

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