Recent data from CoinGecko reveals that nearly half of the world’s global fashion brands, including Adidas, Nike, and Puma, have jumped on the NFT bandwagon with their own collections.

This announcement coincides with the OpenSea CEO’s statement in a Bloomberg interview, highlighting the platform’s commitment to exploring innovative use cases for non-fungible tokens (NFTs) despite a decrease in trading volumes.

The study indicates that nine brands have launched a single NFT collection, while six have introduced two collections each. Most fashion brands entered the NFT space in 2021 or 2022, with exceptions like Cartier, The North Face, and Ralph Lauren joining in 2023 during a downturn in the NFT market.

Fashion Giants Embrace NFTs

Adidas leads the pack in the traditional apparel sector with 12 NFT collections and a dedicated web3 team known as the Three Stripes Studio. Their first NFT collection, “Into the Metaverse,” was unveiled in late 2021.

Nike, another key player, has launched nine NFT collections and made headlines in 2021 with the acquisition of web3 studio RTFKT, known for its innovative designs and Clone X profile picture NFTs.

Puma has also secured a top-three ranking in the fashion NFT space, showcasing the sportswear industry’s embrace of NFT technology.

For more insights and updates on the world of cryptocurrencies and NFTs, continue exploring Global Crypto News.

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