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Floki, a cryptocurrency ecosystem, has announced an official partnership with Nottingham Forest Football Club for the upcoming Premier League season. As the club’s official cryptocurrency partner, Floki will utilize the EPL platform to gain global exposure, including a three-minute LED advertising display during home matches and brand placement on interview and press conference backdrops.
This collaboration marks Floki’s entry into one of the world’s most-watched sports leagues, which reaches over 2.7 billion viewers per matchday. In addition to promoting its cryptocurrency, Floki will also highlight its sister brand, Valhalla, an MMORPG game. The partnership will provide both brands with substantial visibility across stadiums, digital platforms, and social media.
Floki becomes Official Cryptocurrency Partner of Nottingham Forest in the Premier League 2024/2025 season!
Two days after announcing Valhalla’s marketing campaign across the entire Premier League for the 24/25 season, Floki will be sharing the spotlight. This strategic move aims to enhance brand awareness and market presence.
Earlier this year, another cryptocurrency, Kraken, partnered with Tottenham Hotspur, becoming their Official Sleeve Partner for all teams starting from the 2024/2025 season. Similar to the Nottingham and Floki partnership, this collaboration aims to enhance fan experiences through exclusive content and events.
Nottingham Forest finished in 16th place in the EPL last year, with an average home attendance of approximately 29,000 people.
Floki’s Goals
This partnership reflects Floki’s broader strategy to establish itself as a leading brand in the crypto space. By leveraging the Premier League’s massive global audience, the campaign is expected to significantly increase Floki’s brand awareness. Sharing the stage with Valhalla throughout the season will further bolster its market presence.
Paul Bell, Nottingham Forest’s Chief Operating Officer, expressed excitement about the partnership, noting Floki’s innovative approach within its sector.
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