Disney has partnered with Epic Games, the creator of Fortnite, to explore the metaverse, a virtual space that is gaining popularity in the tech and entertainment industries. This collaboration involves Disney acquiring a $1.5 billion stake in Epic Games, with the goal of creating a metaverse that incorporates Disney’s extensive collection of intellectual properties (IPs).

The partnership aims to offer a unique experience by combining Disney’s iconic IPs such as Disney, Pixar, Marvel, Star Wars, and Avatar with Fortnite’s established user base of around 400 million registered users. The announcement of this strategic move was made on Feb. 7, marking Disney’s most significant entry into the gaming world to date.

Bob Iger, CEO of Disney, has expressed excitement about the project, emphasizing the growth opportunities it presents. He views this initiative as a way for fans to engage with Disney stories and worlds in new and innovative ways. The initiative is described as a “multiyear project” that aims to provide users with a comprehensive experience of playing, watching, shopping, and interacting with content and characters from beloved franchises.

This partnership follows Disney’s previous efforts to establish a presence in the metaverse under former CEO Bob Chapek and Mike White, SVP of next-generation storytelling and consumer experiences. Despite earlier challenges and setbacks, Disney remains committed to exploring new avenues in the gaming and entertainment sectors.

In addition to the collaboration with Epic Games, Disney has also announced a partnership with Dapper Labs to launch a new NFT mobile app called Disney Pinnacle. This app offers unique digital collectibles in the form of badges and operates on the Flow blockchain.

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