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Apple’s App Store: Innovation or Restriction?
Appleβs App Store, once known for its convenience and accessibility, has faced criticism for stifling innovation with high commission fees and ever-changing rules. These practices have caught the attention of the US Department of Justice, leading to legal actions against Apple.
Google’s App Store Faces Similar Scrutiny
Apple isnβt alone. Googleβs app store faces similar monopoly claims in an ongoing legal battle with Epic Games. Various app distributorsβ payment systems are often incompatible with digital currencies, impacting crypto-related apps with high fees and restrictions. This forces developers to disable features or limit functionality.
Progressive Web Apps: A Solution for Crypto Developers
Instead of trying to appease these marketplaces, developers can consider progressive web apps (PWAs). PWAs bypass traditional app distribution channels, offering developers autonomy and a broader reach. Created with web platform technologies, PWAs provide a user experience similar to native apps.
Developers can publish a PWA online, allowing users to add the application directly to their deviceβs home screen from a browser. Once installed, a PWA functions like any app downloaded from an app store, eliminating the need for app store approval.
Challenges Faced by Crypto Apps in Traditional App Stores
Apple and Google are wary of crypto features in their app stores, particularly those enabling users to bypass traditional payment systems. Consequently, app stores restrict peer-to-peer trading, dynamic pricing, and wallet connections.
Appleβs App Store charges a 27% commission on every transaction and bans any NFT utility unless purchased in-app. Developers looking to link to external purchase options must undergo a tedious review process, with each link requiring an in-app system disclosure page for users.
The Potential of PWAs for Web3 Gaming
PWAs can bridge the gap between web3 gaming and web2 mobile platforms. They offer easy access, a uniform experience across operating systems, and a decentralized alternative to traditional app marketplaces. This is especially beneficial for play-to-earn gaming, allowing users to engage without arbitrary restrictions.
PWAs can enhance connectivity among players, increase user engagement, and allow developers to maintain control over their gaming ecosystems.
Debunking Myths about PWAs
Despite skepticism, concerns about PWAsβ performance, user acquisition, and market acceptance are largely unfounded. PWAs support features like Apple Pay and push notifications, enabling seamless payments and user interaction. User acquisition for PWAs relies on practical, direct channels, bypassing the restrictions and heavy investment required for visibility in app stores.
Although few developers have extensive experience with PWAs, pioneers in the web3 gaming space are committed to exploring this new territory. The adoption of PWA technology presents challenges, but dedicated builders are prepared to overcome these through optimization and effective marketing strategies.
The Future of Web3 Gaming
Now is the time to rethink our approach to mobile gaming app development and explore the potential of PWAs in creating immersive and accessible digital experiences. Developers and players can stand against unfair app marketplace restrictions, moving towards a future where decentralized innovation can thrive.
Letβs move beyond the Apple/Google duopoly into a world that allows app developers and users to truly thrive.
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Tomer Pascal is the CEO of OwnPlay, a creator of the progressive web apps (PWA) game CityVerse Tycoon.