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CoinMarketCap (CMC) has introduced a new launchpad platform designed to support pre-Token Generation Event (TGE) cryptocurrency projects. With access to over 70 million monthly users, this initiative aims to provide emerging crypto projects with the exposure they need to build communities and gain market momentum. The first project to debut on the platform is Aster DEX, a decentralized exchange backed by YZi Labs.

What Is CMC Launch?

CMC Launch is a dedicated launchpad integrated within the CoinMarketCap platform. The goal of this service is to empower early-stage crypto projects by connecting them to a vast audience of investors, enthusiasts, and potential users. This strategic exposure helps projects gain traction before their TGE phase, making it easier to establish credibility and attract long-term supporters in the competitive cryptocurrency space.

To ensure quality, the launchpad incorporates strict qualification requirements. Project developers must complete interactive tasks that not only enhance project visibility but also streamline the qualification process for eligible wallets participating in airdrops. This structured approach ensures that only credible and promising projects are featured.

Aster DEX: The First Project on CMC Launch

The first project to be highlighted on the platform is Aster DEX, a decentralized perpetual exchange operating on the BNB Chain and Arbitrum networks. Aster DEX offers innovative features like one-click trading with leverage options of up to 1001x through its Simple Mode, catering to beginner traders. For advanced users, the Pro Mode provides enhanced trading tools, delivering greater flexibility and precision.

Users of Aster DEX can earn rewards in the form of Au points by trading perpetuals in Pro Mode or by minting and holding specific assets such as ALP, USDF, or eligible LP tokens. These rewards can be converted into the platform’s native token, AST, which can be stacked for future airdrop allocations. Additionally, the platform supports non-custodial trading without requiring Know-Your-Customer (KYC) verification, ensuring privacy and control for its users.

Why CMC Launch Matters

CMC Launch is a game-changer for emerging crypto projects seeking to establish themselves in a highly competitive market. By leveraging CoinMarketCap’s massive user base, projects can attract early adopters and build a strong community foundation. This initiative underscores CMC’s commitment to being the “Home of Crypto,” fostering innovation and growth within the industry.

“As the ‘Home Of Crypto,’ we’re thrilled to welcome Aster as our first CMC Launch project and introduce them to our global community,” said Rush, CEO of CoinMarketCap.

Key Features of Aster DEX

  • Simple Mode: One-click trading with up to 1001x leverage, ideal for beginners.
  • Pro Mode: Advanced trading tools for experienced traders.
  • Rewards System: Earn Au points by trading or holding eligible assets, which can be converted into AST tokens.
  • Non-Custodial Trading: Trade without the need for KYC verification.

The collaboration between CoinMarketCap, YZi Labs, and Aster DEX marks a significant step toward enhancing accessibility and opportunities for new players in the cryptocurrency ecosystem. With CMC Launch, more projects are expected to gain the visibility required to drive adoption and innovation.

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