BytePlus has teamed up with Mysten Labs to incorporate its recommendation solutions and augmented reality technologies into the Sui blockchain. BytePlus, a subsidiary of ByteDance, has chosen Sui for its ability to support gaming and social applications. Sui offers features like zero-knowledge proofs for user authentication and sponsored transactions to streamline user access.

BytePlus provides services such as content distribution networks, personalization solutions, user engagement tools, and data analysis. These services will now be accessible to developers on the Sui (SUI) platform, empowering them to create innovative applications.

One of the services offered by BytePlus is Recommend, which enables developers to create personalized user experiences. Another service, Effects, offers over 80,000 stickers and effects for video applications. When combined with Sui’s approach to non-fungible tokens (NFTs), these services are expected to foster the development of new social applications.

After the announcement of this partnership, the Sui blockchain experienced significant growth. According to CoinGecko, SUI is currently trading at $1.26, marking a 5.4% increase in the last 24 hours, with a market capitalization of around $1.63 billion.

With the uncertainty surrounding the future of TikTok, ByteDance’s subsidiary social media platform facing potential bans in the US, the opportunity to offer these services on a decentralized network could prove to be advantageous.

For more insights into the cryptocurrency market, check out CoinGecko’s report on the surge in crypto market capitalization in Q1. Stay informed and stay ahead of the trends in the world of finance and investing.

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