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BNB Chain Revamps $100 Million Incentive Program to Support Native Tokens

BNB Chain has announced an upgrade to its $100 million incentive program, shifting its focus towards direct token acquisition. The decision comes after ecosystem feedback indicated that the initial liquidity program for memecoins, decentralized finance (DeFi), artificial intelligence (AI), gaming tokens, and other projects on the chain was less effective than anticipated.

Initial Program Goals and Structure

Initially launched in March 2024, the program aimed to incentivize centralized exchanges to list native BNB Chain tokens. The primary goal was to enhance on-chain liquidity and establish robust market foundations. Rewards were structured in a tiered approach, with top-tier exchanges such as Binance, Coinbase, and Upbit receiving higher incentives, and tier two and three exchanges—including Kraken, Bybit, OKX, Bitget, MEXC, Gate.io, KuCoin, and Crypto.com—receiving smaller rewards. The incentives ranged from $10,000 to $500,000.

Why the Change Was Necessary

Following a three-week pilot phase, feedback revealed that the original model wasn’t yielding the desired results. In response, BNB Chain shifted its strategy to directly support high-performing projects through token purchases. This new approach allows the BNB Chain Foundation to invest in promising projects and create a stronger ecosystem.

Criteria for Project Selection

To qualify for direct investment, projects must meet specific criteria:

  • Market capitalization of over $1 million
  • Average daily active traders exceeding 300
  • Total value locked (TVL) of $20 million or higher
  • Strong security standards

Projects that meet these requirements will enter a “qualified pool” for consideration. Selected projects will receive up to $100,000 worth of tokens purchased directly by the BNB Chain Foundation. The foundation retains the flexibility to determine the timing and management of these acquisitions.

Focus on BNB Chain Native Tokens

This initiative specifically targets tokens that are 100% native to the BNB Chain. Projects that have successfully migrated from other chains are also eligible. The blockchain has experienced a surge in developer activity, particularly in areas such as DeFi, AI, web3 gaming, and meme tokens.

Examples of Promising Projects

Among the new launches on BNB Chain are noteworthy projects like:

  • Quex Tech – An infrastructure-focused project
  • Crypto Use – A payment solution
  • BNB4.AI – An AI-powered web3 launchpad
  • Market.Win – A prediction market based on oracle data

These developments highlight the growing interest and activity within the BNB Chain ecosystem, as developers and investors continue to explore opportunities in emerging sectors.

Final Thoughts

The revamped incentive program is expected to strengthen BNB Chain’s position as a leading blockchain for innovative projects. By directly supporting high-performing tokens, the initiative aims to foster a thriving ecosystem while ensuring liquidity and market stability for native tokens.

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