Bitkey and MoonPay are collaborating to streamline Bitcoin purchases using traditional web2 channels.

Block, Jack Dorsey’s fintech startup, and payment provider MoonPay have partnered to facilitate easier Bitcoin (BTC) purchases through conventional methods such as bank cards, Google Pay, and PayPal.

On Tuesday, both entities announced that Block’s BTC hardware wallet Bitkey will integrate MoonPay infrastructure. This integration aims to simplify the process for financial participants. MoonPay’s existing KYC-registered user base with stored payment methods will enable smoother fiat-to-crypto transactions. Later this year, Bitkey plans to introduce “MoonPay sell,” allowing crypto-to-fiat conversions.

“These partnerships are not just about expanding Bitkey’s capabilities; they represent a commitment to growing the self-custody and broader Bitcoin ecosystem,” the companies stated in the press release.

The digital asset industry, valued at $2.4 trillion, is built on blockchain cryptography and virtual assets. As adoption increases, corridors that support value exchange between cryptocurrencies and fiat vehicles remain crucial for the market.

Bitkey now enables you to buy bitcoin your way with @moonpay. MoonPay offers a quick and straightforward way to buy bitcoin using any major payment method, including PayPal, Apple Pay, and Google Pay—and it’s now available in the Bitkey app.

Bitkey, launched in March, serves as a storage option for BTC holders and competes with other market players like Ledger and Trezor. Bitkey’s parent company, Block, also owns the point-of-sale platform Square and P2P provider CashApp.

The partnership between Bitkey and MoonPay comes as BTC increasingly captures attention in the U.S. and on the global financial stage.

U.S. spot Bitcoin ETFs alone manage almost $60 billion in assets, despite launching in January. BTC itself peaked this year at over $73,000, and experts believe the token has much room to grow before the next bear cycle.

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