Binance Labs has invested in Pluto Studio, the GameFi publishing platform behind the Telegram-based gaming bot, Catizen. This investment aims to fund various growth initiatives for Pluto Studio’s platform.

Funding to Boost Catizen Growth

The investment will specifically support the development of the Catizen mini app and game engine. Additionally, Pluto Studio plans to use the funding to onboard more developers to enhance their platform.

“This investment validates our vision and reinforces our confidence in our ability to build the infrastructure needed to drive the next wave of Web3 entertainment,” Ricky Wong, co-founder of Pluto Studio, said in a statement.

Wong also mentioned that backing from Binance Labs will help Pluto Studio take Catizen to new heights.

Catizen’s Traction on Telegram

The Telegram and TON blockchain ecosystems have seen significant growth recently. Projects like Catizen have brought the Web3 attention economy to millions of Telegram users. Launched in March, Catizen has reached over 25 million players and about 1.5 million on-chain gamers.

Catizen has also attracted more than 500,000 paying users globally. The project has been a dominant force in TON Foundation’s incentive program, The Open League, which rewards TON users, teams, and traders.

Beyond Catizen, Pluto Studio plans to release more mini-games. The developers envision a dedicated mini-app center that will combine Launchpool features, short videos, and e-commerce. They also aim to tap into the growing interest in gamification and play-to-airdrop initiatives to attract more users to the ecosystem.

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