The STEPN project team has recently announced a strategic partnership with the well-known sportswear manufacturer Adidas. This collaboration aims to revolutionize move-to-earn applications and ensure global implementation of the Find Satoshi Lab (FSL) ecosystem through a new NFT collection.
The collection, named STEPN x Adidas Genesis non-fungible tokens (NFTs), will consist of 1000 unique pieces and will be launched on April 17 on the MOOAR marketplace. This partnership will integrate across both brands’ apps, offering a product-level collaboration to motivate and incentivize people for running.
The CEO of STEPN, Shiti Manghani, emphasized the power of combining virtual and real-world experiences by moving-and-earning simultaneously. Despite the news of the partnership with Adidas, the project’s native token, GMT, only experienced muted growth and is currently trading at nearly $0.26 with gains, according to CoinMarketCap. However, the token is still 93% away from its all-time high in April 2022 when it reached $4.11.
In addition to this exciting partnership, the STEPN team has also announced an FSL points airdrop based on the shelf life of digital Genesis sneakers. Users who have owned the sneakers for different time periods will receive points accordingly.
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