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Michael Saylor’s Bitcoin strategy has garnered significant attention on Wall Street, but another U.S.-listed company, Know Labs, is set to make waves by adopting a similar approach. This medical device company, known for its non-invasive health monitoring solutions, is about to join the growing list of publicly traded companies integrating Bitcoin into their treasury strategies.

Greg Kidd to Lead Know Labs

Former Ripple Chief Risk Officer Greg Kidd is poised to acquire a majority stake in Know Labs Inc. through his affiliate, Goldeneye 1995 LLC. Once the acquisition is finalized, Kidd will take on the roles of Chief Executive Officer and Chairman of the company.

The deal, announced on June 6, will involve a mix of Bitcoin and cash payments. Notably, Goldeneye will transfer 1,000 BTC as part of the transaction. This move will allow Know Labs to incorporate Bitcoin into its treasury strategy, offering its investors “significant economic exposure” to the digital asset, according to the company’s statement.

Bitcoin Treasury Strategy Gains Momentum

Adopting a Bitcoin treasury strategy is becoming increasingly popular among forward-thinking companies. Greg Kidd’s decision aligns with the approach taken by MicroStrategy, spearheaded by Michael Saylor, which has accumulated a substantial Bitcoin reserve since 2020. Kidd expressed his enthusiasm for this new direction, stating:

“I’m thrilled to deploy a Bitcoin treasury strategy with the support of a forward-looking organization like Know Labs at a time when market and regulatory conditions are particularly favorable.”

Impact on Know Labs’ Market Position

Once the 1,000 BTC payment is added to its balance sheet, Know Labs will hold Bitcoin equivalent to 82% of its $128 million market capitalization. Based on a projected BTC price of $105,000 at the transaction’s close, this will result in a net asset value multiple of 1.22x. This strategic move is expected to enhance the company’s financial position and attract investors seeking exposure to cryptocurrency.

Greg Kidd’s Crypto Ventures

Greg Kidd is no stranger to the cryptocurrency space. As the co-founder and CEO of venture capital firm Hard Yaka, he has backed prominent crypto companies such as Ripple, Coinbase, Robinhood, Uphold, and Solana. His extensive experience, including his tenure in the Federal Reserve’s payments division, positions him as a key player in the digital asset ecosystem.

Timeline for the Acquisition

The acquisition is expected to close in Q3 2025, pending shareholder approval and the finalization of customary closing conditions. This timeline provides ample time for Know Labs to align its operations with its new Bitcoin-focused strategy.

As Bitcoin continues to gain traction as a strategic asset, moves like this highlight the growing confidence in its role as a store of value. Know Labs’ integration of Bitcoin into its treasury could serve as a blueprint for other companies exploring innovative financial strategies in the cryptocurrency space.

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