Crypto exchange KuCoin has officially launched its fully licensed platform in Thailand, marking a significant step in its global expansion. The new platform, operating under ERX Company Limited, received a cryptocurrency exchange license from Thailand’s Securities and Exchange Commission (SEC), allowing KuCoin to offer regulated access to digital asset trading services within the country.

KuCoin Thailand: A Major Milestone

As part of this development, ERX has rebranded as KuCoin Thailand, integrating KuCoin’s global expertise with localized solutions tailored specifically for the Thai market. According to ERX CEO Att Tongyai Asavanund, the collaboration leverages KuCoin’s “global infrastructure and resources” to provide a seamless trading experience for Thai users.

Existing ERX users have been successfully migrated to the updated platform, ensuring uninterrupted access to trading services. Additionally, both new and existing users can now access KuCoin Thailand through the dedicated KuCoin TH app, available on Android and iOS devices. This move enhances accessibility and convenience for traders in the region.

Strategic Vision for Thailand

Henry Chen, Board Director at ERX, emphasized the platform’s commitment to becoming a leading digital asset exchange in Thailand. He stated that the company aims to provide a service that combines institutional-grade reliability with cutting-edge technology, backed by a global perspective.

Key Features of KuCoin Thailand:

  • Regulated access to cryptocurrency trading under Thailand’s SEC guidelines.
  • Localized solutions to cater to the needs of Thai traders.
  • A user-friendly mobile app available on both major platforms.
  • Integration of KuCoin’s global trading infrastructure for enhanced performance.

Joining Thailand’s Growing Crypto Market

KuCoin Thailand is now the ninth cryptocurrency exchange to receive a license from the Thai SEC, joining other platforms such as Thai Digital Assets Exchange, Upbit, Bitkub, Gulf Binance, and more. This addition further strengthens the growing cryptocurrency ecosystem in Thailand, providing users with more regulated options for trading digital assets.

Global Expansion and Challenges

While KuCoin is making strides in Thailand, the exchange has faced challenges in other regions. For instance, South Korean regulators recently blocked access to the KuCoin app on Google Play and Apple’s App Store, citing the exchange’s lack of registration in the country. Despite this, KuCoin continues to expand its presence globally.

In 2024, KuCoin experienced a notable surge in adoption across Latin America and the Middle East, with trading volumes in the MENA region tripling. Additionally, Europe recorded a 144% increase in trading activity, further solidifying KuCoin’s position as a leading global crypto exchange.

Future Plans and Innovations

KuCoin has also set its sights on Europe, applying for a Markets in Crypto-Assets (MiCAR) license in Austria. If approved, this license would enable the exchange to offer services throughout the European Union, aligning with its vision for broader global reach.

In addition to geographic expansion, KuCoin has introduced innovative services such as KuCoin Pay, a payment platform launched earlier this year. This feature allows merchants to accept cryptocurrency transactions, further promoting the adoption of digital assets in everyday commerce.

With its strategic focus on regulated markets, user-friendly technology, and global expansion, KuCoin continues to position itself as a key player in the evolving cryptocurrency landscape.

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