Business intelligence firm Strategy has made its first Bitcoin purchase since rebranding and releasing its Q4 earnings report for 2024. The company has allocated an additional $742.4 million to Bitcoin, increasing its total holdings to 478,740 tokens, valued at over $46 billion.

Strategy’s Bitcoin Acquisition

According to a filing with the U.S. Securities and Exchange Commission, Strategy acquired 7,633 Bitcoin (BTC) for an average spot price of $97,255. This marks the company’s first Bitcoin purchase since rebranding from MicroStrategy to Strategy.

Since 2020, Strategy has spent $31.1 billion on its Bitcoin acquisition plan. The company’s Bitcoin holdings are now valued at over $46 billion, with a total of 478,740 tokens.

Rebranding and Expansion Plans

Last week, Strategy removed “Micro” from its name to streamline operations and reinforce its identity as the world’s largest corporate Bitcoin holder. The company introduced a Bitcoin-themed orange logo, reaffirming its “21/21” vision, which aims to add $42 billion worth of Bitcoin to its balance sheet by late 2027.

Strategy’s CEO, Michael Saylor, is a well-known Bitcoin advocate. He recently tweeted about the company’s latest Bitcoin acquisition, stating that Strategy has achieved a Bitcoin Yield of 4.1% YTD 2025.

@Strategy holds 478,740 $BTC acquired for ~$31.1 billion at ~$65,033 per bitcoin.

Shareholder Support and Earnings Report

Despite reporting Bitcoin-related impairment losses of $670 million in its Q4 earnings call, Strategy’s shareholders have supported the company’s plans to increase its Bitcoin holdings. A vote approved a 30-fold increase in the number of shares offered through Strategy’s at-the-market (ATM) stock program.

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