🌎 Tether Partners with Reelly Tech for USDT Real Estate Integration

Tether Partners with Reelly Tech to Integrate USDT into UAE Real Estate Transactions

Tether, the leading issuer of stablecoins, has announced a strategic partnership with Reelly Tech, a prominent real estate technology firm in the UAE, to integrate USDT into real estate transactions.

Improving Efficiency and Education in Real Estate Deals

The partnership aims to enhance efficiency in real estate transactions while educating agents on the practical applications of stablecoins, such as USDT. Reelly Tech connects over 30,000 real estate agents across the UAE and international markets, and the collaboration with Tether will launch an interactive educational series to help agents understand how stablecoins can be used in real estate purchases, ensuring secure and seamless transactions.

The UAE’s real estate sector has experienced record growth, with off-plan sales value surging to 283 billion AED in 2024, a 27.5% increase from the previous year. This partnership aims to capitalize on this momentum, positioning USDT as a viable financial tool for property buyers, developers, and agents.

UAE’s Leadership in Cryptocurrency Adoption

The UAE has emerged as a global leader in cryptocurrency adoption, ranking third behind Singapore and Hong Kong, according to Chainalysis and the Henley Index 2024 report. The country’s regulatory frameworks, including the Abu Dhabi Global Market and Dubai’s Virtual Asset Regulatory Authority, have fostered an environment that attracts digital asset firms.

Tether has been increasing its presence in the region through initiatives such as its collaboration with RAK DAO to promote blockchain education and the acceptance of USDT as a virtual asset in the ADGM.

“The UAE’s progressive stance on technology and its leadership in digital assets adoption across the MENA region makes it an ideal hub for pioneering advancement…together, we aim to streamline real estate transactions, promote sustainable growth, and set new benchmarks for innovation in the region.”

Paolo Ardoino, CEO of Tether, emphasized that the partnership aligns with Tether’s goal of fostering blockchain innovation and financial inclusion.