Truth Media and Technology Group Corp. to Launch New Financial Services Brand, Truth.Fi

Truth Media and Technology Group Corp., the operator of Truth Social and Truth+, has announced its application to trademark six investment products under its new financial services brand, Truth.Fi. This move marks a significant step in the company’s strategy to launch America First-themed investment vehicles.

Investment Products and Themes

The six investment products include exchange-traded funds (ETFs) and separately managed accounts (SMAs) focusing on themes such as:

  • American manufacturing
  • Energy independence
  • Bitcoin investments

The specific trademarks filed are: Truth.Fi Made in America ETF, Truth.Fi Made in America SMA, Truth.Fi U.S. Energy Independence ETF, Truth.Fi U.S. Energy Independence SMA, Truth.Fi Bitcoin Plus ETF, and Truth.Fi Bitcoin Plus SMA.

America First Investment Vehicles

These initiatives are part of TMTG’s strategy to provide investors with options aligned with American energy and manufacturing. The company aims to offer exposure to firms that provide alternatives to what it describes as “woke funds” prevalent in the market.

“We aim to give investors a means to invest in American energy, manufacturing, and other firms that provide a competitive alternative to the woke funds and debanking problems that you find throughout the market. We’re exploring a range of ways to differentiate our products, including strategies related to bitcoin.” – Devin Nunes, TMTG CEO and Chairman

Partnerships and Licensing Agreements

TMTG plans to invest up to $250 million, with custody services provided by Charles Schwab, which will also partner with TMTG in developing the separately managed accounts. Additionally, TMTG has entered into a services and licensing agreement with an affiliate of Yorkville Advisors.

Yorkville President Mark Angelo expressed enthusiasm about the partnership, saying, “Yorkville is pleased to take this next important step with TMTG in its development of America First investment vehicles.”

Regulatory Process and Next Steps

Subject to necessary approvals, Yorkville will act as the Registered Investment Advisor for the new financial products, leading their construction and guiding them through the regulatory process.

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