Solana’s Sonic Network to Airdrop Tokens to TikTok Users for Joining Crypto Game

Solana-based GameFi network Sonic is set to airdrop free tokens to TikTok users who join its crypto game on the platform. This move is part of a broader strategy to tap into existing web2 audiences and bring them into the web3 ecosystem.

The Solana Virtual Machine protocol has designed a social media blockchain game, SonicX, directly on TikTok, following a similar approach to The Open Network developers behind Telegram mini-games. By targeting platforms like TikTok and Telegram, which have massive user bases, Sonic aims to access millions of users and drive adoption of its crypto game.

Key Statistics and Airdrop Details

TikTok boasts over 1 billion monthly active users, with numbers expected to reach more than 2 billion by 2029. SonicX, the first TikTok App Layer from Sonic SVM, will distribute SONIC tokens to all eligible TikTok users. Notably, over 2 million users have already joined the platform via a seamless onboarding flow, which does not require external wallet setup or gas fees.

Tips for users looking to join the airdrop:

  • Download the TikTok app and navigate to the SonicX game.
  • Complete the onboarding process, which does not require external wallet setup or gas fees.
  • Ensure you meet the eligibility criteria set by SonicX to receive SONIC tokens.

Lessons from Previous Social Media-Native Games

Social media-native games have gained significant traction on platforms like Telegram, with projects like Notcoin and Hamster Kombat amassing millions of users in a short span. However, these projects experienced a sharp drop in activity post-token airdrop, with Hamster Kombat losing over 80% of its users after its cryptocurrency distribution.

While the initial success of social media-native games is promising, it’s essential to sustain user engagement and activity beyond the airdrop phase.

Crypto giants like Binance and Gate have also reported a decline in Telegram mini app vitality, highlighting the challenges faced by these projects in maintaining user interest and adoption.

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