Animoca Brands subsidiary Gravitaslabs has partnered with Ethereum layer 2 blockchain LightLink to bring new gamified and gasless engagement solutions to brands worldwide.

The partnership will allow Gravitaslabs to offer a secure, user-friendly multi-chain solution, leveraging LightLink’s high-capacity Layer 2 blockchain technology. This integration will ensure fast, gasless transactions and enhanced interoperability, enabling brands using Gravitaslabs to build engaging Web3 experiences that can handle over 10,000 transactions per second at a cost below $0.01.

Enhanced Web3 Experiences

As part of the collaboration, Gravitaslabs offerings like Fast ForWorld—Italian sports car manufacturer Lamborghini’s recently launched Web3 platform—will be enhanced to offer users low-cost interactions, loyalty rewards, and access interoperable digital assets across multiple games within Animoca’s Motorverse.

The collaboration will further support plans to let users bring their digital supercars into other gaming titles, like REVV Racing and Torque Drift 2, for a seamless, cross-platform experience.

Expanding Across Industries

Gravitaslabs and LightLink also plan to expand their collaboration across various industries, from automotive to sports and fashion.

“Partnering with Gravitaslabs has been an exceptional experience. Their professionalism and dedication to the success of Lamborghini’s Fast ForWorld ecosystem are unmatched,” Roy Hui, CEO of LightLink, told crypto.news.

“Together, with our abstracted layer2 blockchain technology, we are set to launch new fan loyalty programs, real-world events, digital experiences, and rewards through this innovative platform.”

Support from Venture Capital Firms

The partnership follows LightLink’s extended seed funding round in April, where the project raised $6.2 million led by prominent venture capital firms such as MH Ventures and NxGen.

Meanwhile, Gravitaslabs, through Animoca Brands’ partnership with Lamborghini, unveiled Fast ForWorld on Oct. 2. This platform allows users to play and interact with digital collectibles while earning rewards for their engagement. It also offers a 3D wallet where users can store and engage with their collectibles.

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