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We have a people problem in web3. Despite the promise of decentralization and data ownership, platforms still aren’t talking to each other very well. As a result, issues like identity management, data sovereignty, and privacy continue to trouble this emerging sector.

A Unified Framework for Web3

A unified framework is key to unlocking web3’s true potential—one that bridges the data divide and provides decentralized identity with strong privacy protections. This approach benefits both users and businesses. Users gain from cross-chain identity, data monetization, and a unified sense of self. Businesses, on the other hand, gain access to rich and verified user data while maintaining privacy and regulatory compliance. This identity-first path to decentralization also enables capabilities like on-chain reputation systems, chain-agnostic logins, and AI data utilization.

Benefits for Users and Businesses

Fragmented identities and disconnected data sovereignty hinder interoperability in both the new and old internet, leaving users with scattered information across the digital ether. This lack of integration limits trust-building and creates inefficiencies in industries where cohesive data is essential.

Web2 social media giants and search conglomerates centralize identities but fail to connect them across platforms, resulting in siloed, static profiles owned by platforms and not people. Web3 promises a solution: decentralized, interoperable identities owned by individuals. However, putting this into practice is challenging.

Emerging protocols are addressing these challenges. Projects like LayerZero, which aims for omnichain interoperability, and Gitcoin Passport, which focuses on open-source identity verification, are paving the way. As a result, the identity and data layer is becoming a foundational piece of the web3 stack, allowing protocols and platforms to offer digital identity management, on-chain reputation building, and data sovereignty.

This new reality benefits both users and businesses. Users can better connect with their online identities by owning, managing, and monetizing their personal data. At the same time, they can interact more safely and privately with dApps. CARV ID, backed by ERC-7231, exemplifies this by allowing web3 gamers to aggregate and manage on-chain wallets and off-chain accounts in one place.

For businesses, identity and data layers provide access to verified and consenting user data, which improves targeting, decision-making, and remarketing.

Better Data, Better Results

The benefits extend beyond just user and business efficiencies. Unified identity supports a range of applications that improve the experience for both individuals and the ecosystem. On-chain reputation systems allow users to build and maintain credibility across various web platforms, while chain-agnostic logins enable games and applications to provide data access regardless of where they reside. Truly interoperable decentralized identities facilitate secure account recovery, addressing a long-standing pain point for blockchain-based wallets.

Identity and data solutions also unlock new possibilities. Privacy-preserving advertising becomes feasible when users can opt-in and choose to monetize their information on their terms. As AI becomes more prevalent and data-hungry, decentralized identities enable model training that provides personalized experiences while still protecting privacy.

Ultimately, better data gives better results. This identity-first path to decentralization encourages consistency across platforms and creates a more intuitive and empowering online experience for all.

Identity and the User-Owned Internet

Today, there’s no difference between identity and digital identity. Working, socializing, gaming, and many other facets of modern life increasingly happen online. Therefore, who we are and how we express ourselves should be interconnected across web3. Likewise, our online contributions—especially when used by companies for data ingestion and private profit—should be rewarded.

In a recent web3 survey, 79% of respondents expressed a desire for more control over their identity on the internet. At the same time, only 38% of respondents globally believe they are adequately compensated for the value and creativity they add to the Internet.

These two ideas—identity control and fair compensation—are intrinsically linked. When people gain true ownership of their identity and can decide how to share or monetize their data, they’ll naturally be more fairly compensated for their digital contributions. This alignment is core to creating a user-owned internet that values individuals over corporations.

Future-forward protocols and platforms put people first. If we can connect people with platforms that prioritize privacy, scalability, and interoperability, we have a much better chance at shifting the digital status quo. Whether you’re a user, developer, or business leader, the time to engage with and shape this future is now. Let’s seize it and build an internet that is truly for people, by people.

Yukai Tu is the chief technical officer at CARV. Tu is an expert in confidential computing and blockchain and holds a Master’s in computer science from UCLA. At CARV, Yukai is helping build the largest decentralized identity and data layer for gaming, AI, and beyond, integrating over 900 games and AI companies. He’s also worked as a software engineer at Google and Coinbase, a contributor to the Cosmos SDK, and a blockchain engineering lead at LINO Network.

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