The memecoin will allow holders to purchase smartphones and mobile phone subscriptions. Azalea announced that MOTHER token holders will soon be able to purchase phones or monthly cell plans from her Australian telecommunications company, Unreal Mobile, using the token or Solana.

Azalea is relaunching her telecommunications company and enhancing the token’s use case, which was released a month ago with added utility. This update is made possible through a partnership with Sphere Labs, a payment infrastructure provider that will assist in integrating crypto payments.

Unreal Mobile offers various plans priced between $20 and $80 per month, depending on data usage and network preferences.

Following the announcement, the MOTHER token rose over 30% in the last 24 hours to $0.1958 according to CoinMarketCap data. The coin has garnered a $144 million market cap.

MOTHER Token Skepticism

Azalea and her MOTHER coin have faced their share of controversy. The coin was released in May, and volatile trading occurred over its first weeks. Many believe Azalea is joining the wave of celebrities and influencers using crypto for financial gain.

Iggy Azalea has pulled off a successful stealth memecoin launch.

About 2.5 hours ago, a token named $iggy launched, briefly spiking to $4-$5M before selling off. At the same time, a token named $MOTHER launched. Azalea tweeted about it 30 minutes ago, and it soared to a $15M market cap.

Azalea rejected this sentiment, promising use cases for her coin, including a β€œMother Store” where holders can utilize their token for merchandise like shirts and hats. In reaction to rug pull accusations, Azalea has also promised a burn rate for her coin.

In May, a person named Sahil Arora created a cryptocurrency called IGGY, trying to exploit Azalea’s popularity, and ended up stealing millions. In response, Azalea distanced herself from Sahil’s IGGY coin.

Azalea mentioned that the mobile venture will be released later this week, with more news to come.

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